Gomorra Remixed: Transmedia storytelling tra politiche di engagement, mainstream e produttività del fandom

Abstract

Gomorra – La serie (2014 - ongoing) is a television series which approaches the standards of the so-called “quality television” (McCabe & Akass 2007), thanks to its cinematographic properties and because it is capable of forming cross-media fictional universes. This paper sets out to analyze this product and its potential of transmedia storytelling. Through the analysis of the related works on fictional seriality and post-seriality, the paper deals with the genesis of Gomorra – La serie, analyzing the ties with the book by Roberto Saviano and with the film by Matteo Garrone. The observation also extends to the audiences of this serial and its grassroot manipulations – fanfiction, fanvideo, tributes, parodies and citations – which circulate through social media as an expression of the participatory culture of digital media.