Fandom and media competence: analysis of aesthetic reading in “Young Hearts” fanfic

Daiana Sigiliano; Gabriela Borges

doi:10.6092/issn.2421-454X/13314

Autori

Daiana Sigiliano Federal University of Juiz de Fora https://orcid.org/0000-0002-5163-9926

PhD student, master in communication from the Federal University of Juiz de Fora (UFJF). Member of the Research Group on (UFJF), researcher of the Ibero-American Observatory of Television Fiction (Obitel - Brasil), member ALFAMED Euro-American Interinstitutional Network Research on Media Competencies for Citizenship and co-coordinator of Audiovisual Quality Observatory.

Orcid ID: https://orcid.org/0000-0002-5163-9926

ResearchGate: https://www.researchgate.net/profile/Daiana-Sigiliano

Academia.edu: https://ufjf.academia.edu/DaianaMariaVeigaSigiliano
Gabriela Borges Federal University of Juiz de Fora

Master and PhD in Communication and Semiotics at PUC-SP, with internships at Autonomous Universities in Barcelona, Dublin Trinity College and Algarve, researcher at the Ibero-American Observatory of Television Fiction (Obitel - Brasil). Associate Professor of the Program in Communication at Federal University of Juiz de Fora and coordinator of the Observatory of Audiovisual Quality. Member of ALFAMED ( Euro-American Interinstitutional Network Research on Media Competencies for Citizenship, being the coordinator of the Brazilian team.

Orcid ID: http://orcid.org/0000-0002-0612-9732

Google Scholar: https://bit.ly/3evVyq5

ResearchGate: https://www.researchgate.net/profile/Gabriela-Borges-4/

Academia.edu: https://ufjf.academia.edu/GabrielaBorges

DOI:

https://doi.org/10.6092/issn.2421-454X/13314

Parole chiave:

Fan Culture, media competence, semiotic/aesthetic reader, fanfic, Young Hearts

Abstract

When creating fanfics, fans develop strategies for writing and communication related to multimodal and multimedia content, as well as new textual forms of network conversation (Jenkins 2012, Scolari 2018). The textual and intertextual reading by the avid audience establishes a clear dialogue with Eco’s (2002) concept of semiotic/aesthetic reader, in which stories explore various interpretative layers and go beyond the paratext. Based on this theoretical approach, this paper intends to analyze the dimensions of media competence, proposed by Ferrés and Piscitelli (2015), that are in operation in the creation of Oitavo B, a piece of fanfiction published on the platform Spirit Fanfic e Histórias. The story reframes the narrative arc of characters Lica and Samantha, from Young Hearts. Using their critical comprehension, fans creatively expand and give new meaning to the plot through multimodal and intertextual elements. Their reflections go beyond the canonical limits of the fictional universe and establish distinct correlations in dialogue with other audiovisual productions, literary works, social issues, true events, among others. It is concluded that the fanfic in question not only reinforces and expands the young adult telenovela, but also establishes new interpretative layers.

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