Gossip Girl and The CW: defining a new network. (You’re nobody until you’re talked about)

Authors

  • Anais Le Fèvre-Berthelot Université Rennes 2

DOI:

https://doi.org/10.6092/issn.2421-454X/8190

Keywords:

The CW, Gossip Girl, post-network era, audience commodity, feminist television criticism

Abstract

This paper analyzes how the teenage soap Gossip Girl was crucial to the gendered strategy by which The CW (2006-2012) defined itself in the post-network era. The CW relied on narrowcasting, branding, and transmedia to attract and keep a very specific share of the audience in order to create a viable fifth network. Analyzing The CW’s early years through Gossip Girl casts light on the evolutions that shaped US television industry’s during this period, from the renewed interest in female audiences to economic and technological convergence.

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Published

2018-12-26

How to Cite

Le Fèvre-Berthelot, A. (2018). Gossip Girl and The CW: defining a new network. (You’re nobody until you’re talked about). Series - International Journal of TV Serial Narratives, 4(2), 9–18. https://doi.org/10.6092/issn.2421-454X/8190

Issue

Section

Productions / Markets / Strategies