“Las chicas del cable” (2017–2020): An Oral History of Netflix’s First Spanish Original


  • Concepción Cascajosa-Virino Carlos III University of Madrid




Las chicas del cable, Netflix, Oral History, Interview


The article analyses the production of Netflix's first original series in Spain, Las chicas del cable (2017-2020), through 6 interviews with professionals involved in its development, both from Netflix (Diego Ávalos) and the production company Bambú Producciones (executive producer Teresa Fernández Valdés, co-creator Gema R. Neira, head writer María José Rustarazo, head director Carlos Sedes, and cinematographer Jacobo Martínez). The goal is to use to examine the localisation process of Netflix through its original productions, and the challenges (such as cultural misunderstandings) it posed for both the video-on-demand service and the local production companies with whom established close links during this period of global expansion. The conclusions points to a mutually beneficial partnership where Bambú Producciones learnt how to work with international video-on-demand services and became less dependent on the Spanish market, and Netflix benefited from a safer arrival to new territory with a company that has a strong track record.


Banks, Miranda J. (2014). “Oral History and Media Industries.” Cultural Studies 28(4): 545-60. https://doi.org/10.1080/09502386.2014.888921.

Bruun, Hanne (2016). “The Qualitative Interview in Media Production Studies.” In Advancing Media Production Research. Shifting Sites, Methods, and Politics, edited by Chris Paterson, David Lee, Anamik Saha, and Anna Zoellner, 131-46. London: Palgrave Macmillan.

Cascajosa-Virino, Concepción (2020). “Bambú Producciones and the Transformation of Spanish Television Fiction Production.” In A European Television Fiction Renaissance. Premium Production Models and Transnational Circulation, edited by Luca Barra and Massimo Scaglioni, 227-40. New York: Routledge.

Castro, Deborah and Cascajosa, Concepción (2020). “From Netflix to Movistar+: How Subscription Video-on-Demand Services Have Transformed Spanish TV Production.” Journal of Cinema and Media Studies 59(3): 154-160. https://doi.org/10.1353/cj.2020.0019.

Cornea, Christine (2008). “Introduction: Interviews in Film and Television Studies.” Cinema Journal 47(2): 117-123. http://dx.doi.org/10.1353/cj.2008.0000.

Crawford, Colin Jon Mark (2020). Netflix's Speculative Fictions: Financializing Platform Television. Lanham: Lexington Books.

Jenner, Mareike (2018). Netflix and the Re-invention of Television. London: Palgrave.

Lobato, Ramón (2019). Netflix Nations: The Geography of Digital Distribution. New York: NYU Press.

Roxborough, Scott and Ritman, Alex (2019). “Netflix Global Real Estate Grab: How the Streamer is Expanding From London to Singapore.” The Hollywood Reporter, 12 August. https://www.hollywoodreporter.com/news/london-singapore-how-netflix-is-expanding-around-world-1229815 (last accessed 25-03-2021).

Wayne, Michael L. and Castro-Mariño, Deborah (2020). “SVOD Global Expansion in Cross-National Comparative Perspective: Netflix in Israel and Spain.” Television and New Media 22(8): 896-913. https://doi.org/10.1177/1527476420926496.




How to Cite

Cascajosa-Virino, C. (2024). “Las chicas del cable” (2017–2020): An Oral History of Netflix’s First Spanish Original. Series - International Journal of TV Serial Narratives, 9(1), 63–72. https://doi.org/10.6092/issn.2421-454X/16982



Interview / Dialogue