Transnational Audiences of Turkish Dramas: The Case of Sweden
DOI:
https://doi.org/10.6092/issn.2421-454X/15488Keywords:
Turkish TV Series, reception analysis, Sweden, Cultural Encounters, media audiencesAbstract
The Swedish public service television company, SVT (Sveriges Television), has been airing Turkish dramas regularly for the past decade. By examining the reception of Turkish TV series in Sweden, this ongoing research aims to shed light on the cultural exchange between the two countries and to contribute to ongoing debates surrounding the role of television series in facilitating transcultural encounters. To gain a comprehensive understanding of the audience’s reception of Turkish television series in Sweden, this study employs in-depth interviews with loyal viewers, bloggers who wrote about Turkish dramas and executives at SVT and the Eccho Rights distribution company, which played a role in bringing these series to Sweden. This approach allows for a nuanced examination of the motivations, perceptions, and experiences surrounding the broadcast and reception of Turkish TV series in Sweden. The paper concludes that Turkish TV series that appeal to Swedish audiences with a range of unique and compelling elements tend to create loyal audiences with strong ties to these shows.
References
Alankuş, Sevda and Yanardağoğlu, Eylem (2016). “Vacillation in Turkey’s Popular Global TV Exports: Toward a More Complex Understanding of Distribution.” International Journal of Communication 10: 3615–3631.
Anaz, Necati (2014). “The Geography of Reception: Why Do Egyptians Watch Turkish Soap Operas?”. The Arab World Geographer 17(3): 255-275.
Appadurai, Arjun (1996). Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota Press.
Aslan, Pınar (2019). “Uluslararası İletişim ve Popüler Kültür Üzerine: Latin Amerika’daki Türk Televizyon Dizileri Üzerinden Bir Araştırma”. Connectist: Istanbul University Journal of Communication Sciences 57: 25-50.
Berg, Miriam (2017). “The Importance of Cultural Proximity in the Success of Turkish Dramas in Qatar”. International Journal of Communication 11: 3415–3430.
Bhabha, Homi K. (1994). The Location of Culture. New York: Routledge.
Bondebjerg, Ib (2020) “Bridging Cultures: Transnational Cultural Encounters in the Reception of The Bridge”. In Danish Television Drama. Palgrave European Film and Media Studies, edited by Waade A., Redvall E., Majbritt Jensen P. Palgrave Macmillan.
Bondebjerg, Ib & Redvall, Eva N. (2015). “Breaking borders: The International Success of Danish Television Drama”. In European Cinema and Television. Cultural Policy and Everyday Life, edited by Bondebjerg I, Redvall EN and Higson A., 214-239. Palgrave Macmillan: Basingstoke, UK.
Bozdag, Çiğdem et. al (2012). “Diasporic Media as the ‘Focus’ of Communicative Networking among Migrants”. In Mediating Cultural Diversity in a Globalized Public Space, edited by Rigoni, I., Saitta, E. Palgrave.
Chalaby, Jean K. (2005). Towards an Understanding of Media Transnationalism, Transnational Television Worldwide: Towards a New Media Order. I.B. Taurus.
Couldry, Nick (2012). Media, Society, World: Social Theory and Digital Media Practice. Polity Press.
Couldry, Nick (2004). “Theorizing Media as Practice”. Social Semiotics 14:2: 115-132.
Corpus Ong, Jonathan (2009). “The Cosmopolitan Continuum: Locating Cosmopolitanism in Media and Cultural Studies”. Media, Culture & Society Vol. 31(3): 449–466.
Cajas, Juan & Perez, Yolinliztli (2017). “Anthropologists, Economic Retribution and Informants: Notes About Ethics in Social Research.” AGATHOS, Volume 8, Issue 1 (14): 143-154.
Çaylı Rahte, Emek (2017). “Medya ve Kültürün Küresel Akışı: Türk Dizilerinin Kosova’da Alımlanması”. Millî Folklor,(29)114: 66-78.
Doğanay, Melek and Atik, Abdülkadir (2016). “Ulusal Pazardan Küresel Pazarlara Uzanan Süreçte Türk Dizilerinin Gelişimi”. Maltepe Üniversitesi İletişim Fakültesi Dergisi 3(2); 66-82.
Esser, Andrea (2017). “Form, Platform and the Formation of Transnational Audiences: A Case Study of How Danish TV Drama Series Captured Television Viewers in the United Kingdom”. Critical Studies in Television: The International Journal of Television Studies 12(4): 411–429.
Eswari, C.N. (2014). “Role of Television in the Formation of Transcultural Identities”. The Journal of the Southeast Asia Research Centre for Communications and Humanities. Vol. 6 No. 1: 25-39.
Gillespie, Marie (1995). Television, Ethnicity and Cultural Change. London: Routledge.
Georgiou, Myria (2006). Diaspora, Identity and the Media: Diasporic Transnationalism and
Mediated Spatialities. New York: Hampton Press.
Hall, Stuart (1997). “Cultural identity and Diaspora”. In Colonial Discourse and Postcolonial Theory: A Reader, edited by Williams, P. and Chrisman, L., 411-440. Columbia University Press.
Hall, Stuart (1996). “Cultural Studies and the Politics of Internationalization”. In Stuart Hall: Critical Dialogues, edited by D. Morley and K.H. Chen, 392–410. London: Routledge.
Hannerz, Ulf (2007). “Cosmopolitanism”. In A Companion to the Anthropology of Politics, edited by D. Nugent and J. Vincent. London: Blackwell.
Hepp, Andreas and Krotz, Friedrich (2014). “Mediatized Worlds: Understanding Everyday Mediatization”. In Mediatized worlds: Culture and society in a media age, edited by A. Hepp/F. Krotz. London: Palgrave.
Hepp, Andreas, et.al. (2011). Mediatized Migrants: Media Cultures and Communicative Networking in the Diaspora. Routledge.
Karlıdağ, Serpil & Bulut, Selda (2014). “The Transnational Spread of Turkish Television Soap Operas”, İstanbul Üniversitesi İletişim Fakültesi Dergisi No. 47: 75-96.
Kaptan, Yeşim & Algan, Ece (2020). “Television in Turkey: Local Production, Transnational Expansion, and Political Aspirations”. In Television in Turkey, edited by Kaptan Y. &, Algan E. Palgrave Macmillan, Cham.
Kaptan, Yeşim (2020). “Sensing Authenticity, Seeing Aura: Turkish Audiences’ Reception of Danish drama”. In The Global Audiences of Danish Television Drama, edited by P. M. Jensen, & U. C. Jacobsen, 91-106. Gothenburg: Nordicom.
Katz, Elihu & Liebes, Tamar (1990). “Interacting With Dallas: Cross-Cultural Readings of American TV”. Canadian Journal of Communication, 15(1): 45-66. http://repository.upenn.edu/ asc_papers/159.
Kim, Youna (2007). “The Rising East Asian ‘Wave’ Korean Media Go Global”. In Media On the Flow: Global Flow and Contra-Flow, edited by Daya Kishan Thussu. London & New York: Routledge.
Mattelart, Tristan (2010). “Media, Migrations and Transnational Cultures”. In Media Perspectives for the 21st Century, edited by S. Papathanassopoulos. London: Routledge.
Meyrowitz, Joshua (1986). No Sense of Place: Impact of Electronic Media on Social Behaviours. Oxford University Press.
Özalpman, Deniz (2017). “Transnational Consumers of Turkish Television Drama Series”. Transnational Marketing Journal 5(1): 25-43.
Öztürk, Melek & Atik, Abdülkadir (2016). “Ulusal Pazardan Küresel Pazarlara Uzanan Süreçte Türk Dizilerinin Gelişimi.” Maltepe Üniversitesi İletişim Fakültesi Dergisi 3(2), güz/fall: 66-82.
Öztürkmen, Arzu (2022). The Delight of Turkish Dizi: Memory, Genre and Politics of Television in Turkey. Seagull Books.
Robins, Kevin &Aksoy, Asu (2005). “Whoever Looks Always Finds: Transnational Viewing and Knowledge-Experience”. In Transnational Television Worldwide: Towards a New Media Order, edited by Jean K. Chalaby. I.B. Taurus.
Redvall, Eva Novrup (2017). “Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation.” Critical Studies in Television: The International Journal of Television Studies Vol. 12(4): 346–361.
Saleem, Nadia & Sadiq, Saba (2021). “Turkish Dramas and Its Effects on Culture of Pakistan”. Media and Communication Review 1(1): 1-16.
Sinclair, John (2009). “Latin America’s Impact on World Television Markets”. In Television Studies After TV: Understanding Television in the Post Broadcast Era, edited by Graeme Turner and Jinna Tay. London & New York: Routledge.
Schiller, Herbert (1976). Communication and Cultural Domination. White Plains. International Arts and Sciences Press.
Seuferling, Philipp (2021). Media and The Refugee Camp. Södertörn Doctoral Dissertations.
Smets, Kevin (2013). “Diasporas and Audience Studies: A Fruitful Match? Reflections From a Media Ethnographic Study on Turkish and Moroccan Film Audiences.” The Communication Review 16:1-2: 103-111.
Straubhaar, Joe et. al. (2012). Global Media. A Critical Introduction. Routledge.
Suhud, U. et. al. (2021). “Turkish Destination Image and Attitude Toward Turkish Television Drama”. In Promoting Creative Tourism: Current Issues in Tourism Research, edited by A.H.G. Kusumah et al. Routledge.
Thompson, John B. (1995) The Media and Modernity. A Social Theory of the Media. Cambridge University Press.
Thussu, Daya Kishan (2007). Media On the Flow: Global Flow and Contra-Flow. London & New York: Routledge.
Tunstall, Jeremy (1977). The Media are American. Columbia University Press.
Uysal, Ahmet (2011). “Ortadoğu’da Türkiye Algısı: Mısır Örneği”. Stratejik Düşünce Enstitüsü SDE Rapor, 13.09.2015. http://sde.org.tr
Yeşil, Bilge (2015). “Transnationalization of Turkish dramas: Exploring the convergence of local and global market imperatives”. Global Media and Communication Vol. 11(1): 43–60.
Yoon, Kyong (2018). “Global Imagination of K-Pop: Pop Music Fans’ Lived Experiences of Cultural Hybridity”. Popular Music and Society 41(4): 373-389.
Waade, Anne Marit et al. (2020). Danish Television Drama: Global Lessons from a Small Nation. Palgrave.
Yanardağoğlu, Eylem & Karam, Imad I. (2013). “The Fever That Hit Arab Satellite Television: Audience Perceptions of the Turkish TV Series”. Identities: Global Studies in Culture and Power 20(5): 561-579.
Yörük, Zafer & Vatikiotis, Pantelis (2013). “Soft Power or Illusion of Hegemony: The Case of the Turkish Soap Opera “Colonialism”. International Journal of Communication No. 7: 2361-238.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Emek Çaylı Rahte
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
