On the production of audiovisual fiction after the arrival of OTT platforms in Colombia

Abstract

The Colombian audiovisual environment has experienced considerable changes at the same time as the establishment of OTT platforms in Colombia. Many of those changes can be traced back to the cultural policies that promoted audiovisual fiction production for regional broadcasters and those that seek to lure international film productions under the Location Colombia law. The results of these governmental efforts can be spotted at the India Catalina Awards for the Colombian Audiovisual Industry. In that event, series with few episodes produced by public channels, as well as those by Netflix, with less melodramatic elements, have garnered awards in the main categories thanks to their quality standards. All of these processes have included a change in aesthetics and narratives in fiction content, leading to a reduction in the contemporary production of standard telenovelas.