TY - JOUR AU - Garner, Ross PY - 2016/01/01 Y2 - 2024/03/29 TI - “It Is Happening Again”: Paratextuality, ‘Quality’ and Nostalgia in Twin Peaks’s Dispersed Anniversary JF - Series - International Journal of TV Serial Narratives JA - SERIES VL - 2 IS - 2 SE - Culture / Reception / Consumption DO - 10.6092/issn.2421-454X/6590 UR - https://series.unibo.it/article/view/6590 SP - 41-54 AB - This article contributes to academic discussions regarding tele-anniversaries, ‘quality’ television, and nostalgia by examining an atypical example concerning how and why Twin Peaks (1990-91) underwent its 25th anniversary in 2014. Contrasting to previous studies, which have discussed centrally-controlled and brand-managed occasions (Holdsworth, 2011; Gray and Bell, 2013; Hills, 2013, 2015a), this article considers Twin Peaks’s silver jubilee as a dispersed anniversary which originated from a range of nebulously-connected statements originating in journalistic discourse before becoming appropriated by official marketing strategies. By examining the serialised development of paratextual statements concerning the dispersed anniversary, I demonstrate that this progressed through three phases (1. paratextual speculation; 2. confirmation and verification; and, 3. calendrical establishment) and centred around establishing ‘meta-paratexts’ (Hills, 2015a) and discursive wills to ‘commemorate’ and ‘cohere’ around which meanings concerning nostalgia, art and commerce became negotiated. ER -